TASK II

Cross-disciplinary: 

Refers to knowledge that      

explains aspects of one discipline in terms of another. Something that can define a system, task or investigation movement which can scrutinise a theme external the choice the correction without support or incorporation from the other appropriate disciplines. In cross-disciplinary, subjects are considered by external procedures of distinct disciplines. Common examples of cross-disciplinary approaches are studies of the physics of music or the politics of literature .

Transdisciplinarity:  means a study scheme that signs many disciplinary borders to generate a complete method. It applies to exploration struggles focused on difficulties that cross the limits of two or more disciplines, such as research on effective evidence systems for biomedical research, and can refer to concepts or approaches that were originally developed by one discipline, but are now used by several others, such as ethnography, a field examination method originally developed in anthropology but now widely used by other disciplines.

Interdisciplinary: The study, or practice, of a subject which applies the methods and approaches of several disciplines. For instance, while History, Literature and Archaeology are separate disciplines, they can be combined.

Qualitative research: Is designed to reveal a target audience’s range of behaviour and the perceptions that drive it with reference to specific topics or issues. It uses in-depth studies of small groups of people to guide and support the construction of hypotheses. The results of qualitative research are descriptive rather than predictive.

Qualitative research methods originated in the social and behavioural sciences: sociology, anthropology and psychology. Today, qualitative methods in the field of marketing research include in-depth interviews with individuals, group discussions (from two to ten participants is typical); diary and journal exercises; and in-context observations. Sessions may be conducted in person, by telephone, via video conferencing and via the Internet.

Ethnography research: Focuses on cultural interpretation, for the purposes of description or extension of social theory.

Ethnography is a systematic study of a particular cultural group or phenomenon, based upon extensive fieldwork in one or more selected locales.

The use of Media

At the present time Media is everything; you can’t see a person who is not elaborated with media, every particular day we use the social Networks or the mass Media such as TV, radio, reading articles on-line or in newspapers and watch videos on YouTube or Facebook.

   Certainly we can see that the procedure of media is spread all over the world, we use it more than we consider and we share our information as well.

   Before, people might share the information or the news by transferring a letter to another place and it took long period to receive a massage. The people from another part of the country didn't distinguish what’s happening in the other part so they weren't up-to-date what is going on in the entire world , but thanks to Media currently one person just do something , he will be famous in a very short amount of time and the whole world can reach the news so easy.

   As Marshall McLuhan considers media extend "people's ability to communicate, to speak to others far away, to hear messages, and to see images that would be unavailable without media"

    Media is capable of simplifying temporary, intermediate-term, and continuing properties on audiences. Temporary objectives include showing audiences to health concepts; forming consciousness and knowledge; altering invalid or incorrect knowledge; and enhancing audience recall of particular advertisements or public service announcements, promotions, or program names.

   Intermediate-term objectives include all of the above, as well as changes in outlooks, activities, and views of social rules. Finally, continuing objectives combine all of the above-mentioned tasks, in addition to focused rearrangement of observed social standards, and keep of behaviour change. Evidence of achieving these three tiers of objectives is useful in evaluating the effectiveness of mass media.

    Media completes three key tasks: educating, shaping public relations, and supporting for a particular rule. As education tools, media not only inform knowledge, but can be part of larger efforts like social marketing to help actions having social value. As public relations tools, media help organizations in achieving credibility and respect among public health opinion leaders, stakeholders, and other gatekeepers. Finally, as encouragement tools, mass media assist leaders in setting a policy program, shaping discussions about debated issues, and gaining support for particular viewpoints.

    As a conclusion generally Media made every way of statement more modest and fast. We can communicate as soon as possible and this is a beneficial fact that everyone from each part of the world can be mindful of everything that is happening around him.