The use of Media

At the present time Media is everything; you can’t see a person who is not elaborated with media, every particular day we use the social Networks or the mass Media such as TV, radio, reading articles on-line or in newspapers and watch videos on YouTube or Facebook.

   Certainly we can see that the procedure of media is spread all over the world, we use it more than we consider and we share our information as well.

   Before, people might share the information or the news by transferring a letter to another place and it took long period to receive a massage. The people from another part of the country didn't distinguish what’s happening in the other part so they weren't up-to-date what is going on in the entire world , but thanks to Media currently one person just do something , he will be famous in a very short amount of time and the whole world can reach the news so easy.

   As Marshall McLuhan considers media extend "people's ability to communicate, to speak to others far away, to hear messages, and to see images that would be unavailable without media"

    Media is capable of simplifying temporary, intermediate-term, and continuing properties on audiences. Temporary objectives include showing audiences to health concepts; forming consciousness and knowledge; altering invalid or incorrect knowledge; and enhancing audience recall of particular advertisements or public service announcements, promotions, or program names.

   Intermediate-term objectives include all of the above, as well as changes in outlooks, activities, and views of social rules. Finally, continuing objectives combine all of the above-mentioned tasks, in addition to focused rearrangement of observed social standards, and keep of behaviour change. Evidence of achieving these three tiers of objectives is useful in evaluating the effectiveness of mass media.

    Media completes three key tasks: educating, shaping public relations, and supporting for a particular rule. As education tools, media not only inform knowledge, but can be part of larger efforts like social marketing to help actions having social value. As public relations tools, media help organizations in achieving credibility and respect among public health opinion leaders, stakeholders, and other gatekeepers. Finally, as encouragement tools, mass media assist leaders in setting a policy program, shaping discussions about debated issues, and gaining support for particular viewpoints.

    As a conclusion generally Media made every way of statement more modest and fast. We can communicate as soon as possible and this is a beneficial fact that everyone from each part of the world can be mindful of everything that is happening around him.